Marketing Managers vs Market Research Analysts salary

Based on data from the US Bureau of Labor Statistics, on average, Marketing Managers make $153,440 annually, while Market Research Analysts make $76,080 per year. As a result, Marketing Managers earn a salary that is significantly higher than Market Research Analysts.

However, it's important to note that the amount of pay an employee receives can be influenced by factors like location, experience, and the specific setting in which they work. For example, Marketing Managers who work in New York (with an average salary of $190,760) may earn more than those who work in Mississippi ($99,060). To provide another example, the average salary of Market Research Analysts in Washington is 90% higher than those in West Virginia.

Marketing Managers vs Market Research Analysts overview

Marketing Managers and Market Research Analysts are crucial to the Professional, Scientific, and Technical Services industry. People are often interested in learning about the distinctions between these job titles, including the average earnings for each of them.

Marketing Manager job description

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Marketing Manager education and experience

Most Marketing Managers (56%) have completed a Bachelor's Degree. But this field also includes some employees who have a Master's Degree (24%) and a First Professional Degree (11%). In terms of experience, about a third of Marketing Manager occupations require a 8 to 10 years of previous experience working in the field. A smaller number of roles (19%) require a previous experience of 4 to 6 years.

Marketing Manager average salary

Based on data from the US Bureau of Labor Statistics, 278,690 Marketing Managers were employed by the United States in 2021, and their average annual wage was $153,440. The lowest earning 10 percent made $77,680 or less, and the highest earning 10 percent made $208,000 or more per year. Compared to the previous year, the mean salary has gone down by 0.7%.

Do Marketing Managers make good money?

Marketing Managers usually receive good salaries, since their mean salary is almost two times above the average wage in the United States ($58,260). Furthermore, they make 68% more than the mean earnings of the Professional, Scientific, and Technical Services industry ($91,150).

Marketing Managers usually receive good salaries, since their mean salary is almost two times above the average wage in the United States ($58,260).

Marketing Managers job growth

The employment of Marketing Managers has grown over the past two years. In 2021, there have been 8,490 more positions than the previous year across the nation, and that marks a rise of 3.1%. The average job growth rate for the past 3 years has been 5.1%.

Market Research Analyst job description

Alternative names: Market Research Analysts and Marketing Specialists

Market Research Analysts research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Market Research Analyst education and experience

Most Market Research Analysts (57%) have a Bachelor's Degree. But this field also includes some employees who have a Master's Degree (39%). With regard to experience, about a third of Market Research Analyst occupations require a 4 to 6 years of previous work-related experience. A smaller portion of roles (26%) require a previous experience of 2 to 4 years.

Market Research Analyst average salary

Based on data from the US Bureau of Labor Statistics, 727,540 Market Research Analysts were employed by the United States in 2021, and their average annual wage was $76,080. The lowest earning 10 percent made $37,570 or less, and the highest earning 10 percent made $128,320 or more per year. Compared to the previous year, the mean salary has increased by 2.9%.

Do Market Research Analysts make good money?

The mean salary of Market Research Analysts is about a third above the average pay in the United States ($58,260). In contrast, they make 17% less than the mean salary of the Professional, Scientific, and Technical Services industry ($91,150).

The mean salary of Market Research Analysts is about a third above the average pay in the United States ($58,260).

Market Research Analysts job growth

The hiring of Market Research Analysts has risen in the last two years. In 2021, there have been 37,380 more job opportunities than the previous year across the nation, and that shows an increase of 5.4%. Over the past 3 years, job growth has averaged 4.5%.

FAQ

Do Marketing Managers or Market Research Analysts make more?

Marketing Managers earn 102% more than Market Research Analysts. Market Research Analysts average around $76,080 per year, while Marketing Managers make $153,440 per year.

How long does it take to become a Marketing Manager vs Market Research Analyst?

Both Marketing Manager and Market Research Analyst occupations typically require a Bachelor's Degree. A Bachelor's Degree most often takes around 4 years to complete.

Is it harder to become a Marketing Manager vs Market Research Analyst?

It is not harder to become a Marketing Manager versus a Market Research Analyst, as they both require the same level of education.